DJ Penetrate began his professional career in music in 1997. After a gig as an intern at KISS 98.5, he had finally earned a chance working as a full-time mixer. Penetrate quickly became one of Houston’s most sought after deejays. In the beginning, he was known for his mixes of House music, but after a brief stint in the world of radio, Penetrate began to gain appeal as a talented deejay able to mix effortlessly in multiple formats. Speaking on this, Penetrate said, “Music at that time was very divided. Clubs had House and Hip Hop rooms. The two were not mixed at that time.” After KISS, Penetrate went on to mix at 100.7, 104.9, and 101.1. During his five years at 104.9, the House Party, Penetrate held the title of Music Director and worked to program Hip Hop in the Houston market. Today, Penetrate mixes for competing stations in Houston (the #6 market in the United States), a true testament to his skills as a turntablist. Each of Penetrate’s shows currently rank #1 and are the most listened to mix shows in the state of Texas. Whether the music be Hip Hop, Latin or House, DJ Penetrate mixes it well and continues to please fans across the globe with his eclectic and versatile style. Aside from working in radio, Penetrate owns and operates his own production company and has done remixes for some of the biggest names in the industry, including Destiny’s Child, Beyonce, Kelly Rowland, Pitbull, Gwen Stefani, and Frankie J. In addition, Penetrate also does consulting work for one of the largest night club management companies in the United States, Triangle Entertainment. Triangle, a company with four clubs in Night Club and Bar Magazine’s Top 100, also has to its credit that DJ Penetrate is in residency at three of those four clubs.
A self-proclaimed music lover, Penetrate claims that his primary focus is on programming, even when playing to a pulsating night club filled with thousands of fans. According to him, “Mixing and putting on a show is easy. The trick is playing the right songs to the crowd at the right time. I’m not here to impress industry people or other deejays. When you focus solely on your crowd and what they want to hear, you can’t go wrong.” This simple formula has been one of the keys to his growing success. From aggressive House to Top 40 to Latin to hard-core Hip Hop, Penetrate has played for every type of audience in every possible format. Penetrate says, “I’m a music junky. I program nine live weekly club broadcasts, so I have to know a wide-range of music. This only helps me to give the best possible show to my audience.”
Penetrate, as defined by Merriam-Webster Dictionary, is “to affect deeply the senses or feelings,” which ironically enough mirrors not only this deejay’s personal style, but also his feelings about the music. When asked, this musical juggernaut defines his medium as “escape, therapy, love, joy, and passion.” And, if the following he has garnered is any indication, this is just the experience that Penetrate provides for his fans again and again: an escape, a therapeutic journey, if you will, through one man’s love, joy, and passion for the musical art. In 2009, after launching his FREE weekly mix download from professional website www.djpenetrate.com, Penetrate had over 489,000 hits. Just last week, his FREE mix was downloaded in 39 countries. The live broadcasts of his mix shows play in real time on the internet and in the last quarter, Penetrate had over 177,000 viewers watching him rock the club scene. When asked to reflect on his life’s work, Penetrate says, “I get to play music to people who want nothing more than to party and dance their asses off. I’ve got the best job in the world!”
Penetrate’s musical style has been shaped by artists and music from all over the world, although he lends much of his inspiration to Robbie Caston, his junior high band teacher; JD Arnold, House Legend from the UK; Houston-area DJ Kamikaze; Danny Tenaglia, the New York based producer and deejay; and his family, whom Penetrate claims introduced a love for music into his life at a very early age. Penetrate fondly recalls a trip with his father to see Blues legend, B.B. King, where the man used a guitar to tell a story whose emotion raised chills on the back of a young Penetrate’s neck, who stood in awe for the intense passion that rode along the strings of B.B’s guitar. Another, perhaps more significant musical memory of Penetrate’s took place much earlier. While looking back and reflecting on the insertion of music into his life, Penetrate says of his propensity to spin records on a cheap plastic turnable instead of using high-tech equipment, “It was a sign.” Penetrate preferred the old-school Playskool turntable to scratch 45’s by Eddie Grant and Michael Jackson even though the family had more modern tools. It would seem that from a very early age, the deejay was intrigued by turntablism albeit on a “cheap plastic kid’s turntable.”
For any booking inquiries, please fill out this form and send it in. You can also place your song requests here for future FREE MIXES.